Friday, 25 May 2012
Adidas by Stella McCartney First Store Front
Saturday, May 26th 2012, the first storefront of Adidas by Stella McCartney will open in London. Stella's many collaborations over the past 8 years with Adidas have been extremely popular, and it was merely the next step in the right direction. With Stella McCartney designing the Great Britain Olympic team's uniform for London 2012, it is no doubt there will be some Olympic inspired pieces as the games get closer. The store is to showcase a premium sportswear collection, thus making it different that a typical Adidas. It is quite a coincidence that just over two month before the Olympics land in London, the designer of the GB uniform (sponsored by Adidas) is opening up a new store front with Adidas.